One month. One mandate.

Day by day

1. Thursday October 1 to Wednesday October 14

   Phase Zero · Reset, 14 days offline

   • Mandate signed, sale and lease listings withdrawn, old advertising comes down
   • Online audit, room count resolved at source, every portal corrected
   • Every past inquiry, showing, offer and buyer agent obtained and sorted A to D
   • House styled for 2027, art placed, pavilion and spa brought to magazine condition
   • Film and photography production, sunrise, twilight and night shoots
   • Due diligence pack assembled: disclosures, inspections, permits, HOA, title
   • Microsite, auction terms and bidder registration built

2. Thursday October 15 to Sunday October 18

   Launch & PR

   • "One of Four. The Who, Malibu." Fragments only, no price
   • A and B buyers from past interest called personally first
   • Invitations issued for the private sunset preview

3. Monday October 19 to Friday October 23

   Previews & Agents

   • Monday: film, microsite and full campaign go live
   • Westside and Malibu Top 300 agent activation, call by call
   • Thursday October 22: private sunset preview above the Pacific
   • Friday October 23: broker preview

4. Saturday October 24 to Wednesday October 28

   Inspections & Events

   • Saturday: first inspection window
   • Sunday October 25: Art Above the Pacific evening
   • Tuesday October 27: The Malibu Wellness House morning
   • Retargeting, international outreach, second inspections, bidder qualification

5. Thursday October 29 to Sunday November 1

   Conversion

   • Registrations, proof of funds and deposits
   • Countdown content: 72 hours, 48 hours, tomorrow
   • Friday October 30: bidder report reviewed with David, reserve set on evidence
   • Saturday October 31: final inspection window
   • SUNDAY NOVEMBER 1 · 2:00 PM · THE AUCTION EVENT

6. From Monday November 2

   If needed · Phase Two

   • Five day best and final window with the top bidders
   • Only then, an evidence based asking price